Digital SEO Marketing Geelong - Facebook Ads Lessons to enhance your Impact


Digital SEO Marketing Geelong is not as simple as setting up a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I want to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are a lot of things about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1-- Image v Text

This is one thing that I really had to remember when first starting off. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that that you have a nice image in your ad and your font isn't too large.

Something that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic rejection by Facebook.

Lesson # 2-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Geelong Business then you will want to set the location to Geelong. It just makes sense, right?

But what most people overlook is that they choose by default the option for "Everyone in this Location".

So I intend to explain to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Geelong will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Geelong, or perhaps just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Geelong. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to assist your business.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger target audiences virtually only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the quantity of ads you want aimed purely to 'mobile.

With any luck these few tactics and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Geelong.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Geelong on 1300 595 013 or visit, internetmarketingexpertsGeelong.com.au.

Comments

Post a Comment

Popular posts from this blog

Digital SEO Marketing's strength comes from Quality Content

Image
Digital SEO Marketing is based upon a strong structure of quality content, so is your Geelong company in fact strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is swamped with small businesses, like yours in Geelong, that just try to get some awareness, but irritate people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just generate free publicity - but the truth is it is a lottery, and the very best plan that everyone can follow is to make regularly quality content for your fans to love, like and share. There are a number of Big Picture ideas that you have to bear in mind when it comes to Content: Relevant Content is Key Facebook is a swift paced and constantly changing place, and so you should make sure you reach people w...
Read more

Online Marketing Geelong, Is Your Business Strategy a Dud?

Image
Online Marketing Geelong is complicated, so ask yourself, are you destined fail? This is one concern that you definitely have to be sure that you are actually thinking of before you invest an excessive amount of in a concept that you may not have the time to see be successful. So for example, ask yourself what issue are you really solving with your Geelong business? This is an effortless thing to think about when looking at what style of online company you may wish to start, or an excellent focus if you actually have a company up and running. People will pay money to have their problems settled. Whether it's helping them find the local shoe store or the very best solar panel on sale, if you can focus on the situation you are solving and do this well, then you are on your way to building a wonderful online business in Geelong. Don't get too worked up if your idea in Geelong isn't distinct or is already out in the marketplace. It's not really about the strate...
Read more

Internet Marketing Geelong - Your Essential starting resource for your SEO and Marketing Strategy.

Image
Internet Marketing Geelong  is so essential in spite of whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no clue where to start then this is a terrific place to start. Over the previous ten years I have invested a ridiculous amount of resources and energy working out the best way to have my websites generating income. If I had not had such bad experiences I don't think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a local business owner in Geelong, or if you are just starting with Internet Marketing. 1.) The biggest thing that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing novelty, but rather I would like to try and mak...
Read more