Digital SEO Marketing - The Struggle to find out what Google is actually 'not providing' you
Digital SEO Marketing is a
challenging and complex area, and some of the ways that helps make it even more
challenging is the way that Google is making it tougher to find information. I
am not commonly one to complain about the way that Google develops - for the
most part they are moving to make the SEO 'game' a more genuine a value driven
sector, but some things are still exasperating. So what am I grumbling about
here? Well allow me to make an effort and explain it this way.
No matter how
you plan to structure your keyword research, everything starts with a
particular core concept, one that you need to develop by scanning your metrics
and Google Analytics.
The concept is
that from this core idea and keyword, you then create a seed list of terms,
expanding through interrelated terms and synonyms of your core concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, internet marketing and other things to consider.
At one point,
Google was willing to make all of its searcher keyword data available
completely free to those wanting to conduct research. However, this has all
changed with the modifications made to Google's policy and the role that '(Not
Provided)' now performs.
Google has
determined though that they are going to minimize the access to the data
generated by specific searchers. This includes those who are logged into a
Google account such as Gmail and Google+, along with anyone using recent
updates of Mozilla Firefox. The secure searchers are indicated in the search
result site's domain including 'https' rather than 'http'.
As explaining by
the Not Provided site, www.NotprovidedCount.com, this influences an ever
increasing amount of data, being upwards of 80 %. This means that the days of
basic and free access to marketing reports through Google Analytics accounts
are at an end. Rather, you will need to invest in a Google AdWords advertising
account for you to use Google's proprietary information.
There are a
variety of good keyword analysis tools accessible in this day and age, however
an SEO company is an invaluable resource. With the changing nature of keywords
since Hummingbird, and the issues of 'Not Provided', it seems that an SEO
company may be one of the simplest ways to learn the real metrics for many
industry areas. The main worry that is brought up by this is how it influences
the small businesses in Geelong that are trying to conduct some DIY SEO who
don't always want to run a full SEO campaign or invest too much money in
AdWords or AdSense. Where this goes next in 2016, only time will tell. But if
you are looking for more information on ways that you can try and get more
accurate data and metrics that will actually help you, consider approaching an
SEO Agency. Every agency is different, so do some research and find one that is
best for you. For instance, you can contact my SEO firm, Internet Marketing
Experts Geelong on1300 595 013 or visit, internetmarketingexpertsGeelong.com.au
Comments
Post a Comment