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Showing posts with the label SEO

INTERNET MARKETING's Pidgeon carries good news for local Geelong businesses!

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INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for some people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand most of the past updates just to be organized the future, and the new changes in Pidgeon herald some interesting news for local Geelong businesses. Already we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is vital to get your head around if you are attempting to tackle INTERNET MARKETING. So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came along and started attacking all the dodgy sites that a...

Digital SEO Marketing Geelong - Facebook Ads Lessons to enhance your Impact

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Digital SEO Marketing Geelong is not as simple as setting up a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I want to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are a lot of things about Facebook Ads that I wished I knew when I first started off investing with them. Lesson # 1-- Image v Text This is one thing that I really had to remember when first starting off. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that that you have a nice image in your ad and your font isn't too large. Something that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it wil...

Digital SEO Marketing's strength comes from Quality Content

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Digital SEO Marketing is based upon a strong structure of quality content, so is your Geelong company in fact strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is swamped with small businesses, like yours in Geelong, that just try to get some awareness, but irritate people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just generate free publicity - but the truth is it is a lottery, and the very best plan that everyone can follow is to make regularly quality content for your fans to love, like and share. There are a number of Big Picture ideas that you have to bear in mind when it comes to Content: Relevant Content is Key Facebook is a swift paced and constantly changing place, and so you should make sure you reach people w...

Digital Advertising Geelong - New to the realm of advertising? Don't be afraid, Be adventurous!

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Digital Advertising is a intriguing area which you need to try for your local Geelong company if you would like to enhance your SEO campaign. The ideal spot to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let's start-off today with running through a few ideas about Google AdWords and its affect upon SEO and Advertising. Start off by visiting https://www.google.com.au/adwords/ From here you can start off on your grand quest of Google advertising. But just before you start, know this:    You will not see growth unless you commit - don't only spend $1 and expect amazing results.  You have to let your ad campaign run for a minimum of a week - if you try and read the results before this you will not see what really happens, there is often a peak of attention at the start, which will resolve after a week.  And there are additionally two different systems in Google AdWords. There is AdWords 'classic' and also Goog...

Online Marketing Geelong - Making your Business Become a Brand

Online Marketing in Geelong is about Brand recognition, and the capacity to grow your brand through SEO is always increasing in importance. The general customer focus has changed towards a blend of building general brand awareness and having a product that genuinely speaks to them. This suggests that if a customer has come across your brand favourably, then they are even more likely to buy or engage with your services, then that of your competitors. If your Geelong business is 100 % online then this action is actually significant. When it comes to building this credibility, All you really have is your website. Always remember, the most ideal SEO strategy in the world won't really help a website that is poorly made and is about as easy to use as a second-hand lawnmower.

Online SEO Advertising - Understand your customers to grow your brand

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Online SEO Advertising in Geelong can feel like a difficult matter, but once you begin to understand some of the key areas it will all make a lot more sense to you and your business. It is hardly shocking that customers are essential when it comes to business success, but I want to give you a little bit of context and reveal to you exactly how critical it is to not only determine your audience in Geelong and beyond, but to understand them.

Mastering the Call to Action

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Digital Advertising Geelong Digital Advertising in Geelong means nothing if you don't understand the best ways to use your Call to Actions or (CTA's), because a Call to action may be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, therefore I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and produce those necessary leads.