Mastering the Call to Action
Digital Advertising in Geelong means nothing if you don't understand the best ways to
use your Call to Actions or (CTA's), because a Call to action may be the
easiest way for you to produce a lead. It can make or break depending upon how
weak or strong your CTA is, therefore I wish to give you a few tips to make
sure that you are doing the best you can to grow your brand and produce those
necessary leads.
Wording
Really simple,
stay clear from common words that are going to make you seem desperate or like
you are pushing for a sale. For example, picking between the words, 'buy' and
'shop' as a CTA, one might think that they both mean the same thing. But you
will have to understand that many people on the web often avoid commitment, so
subconsciously even there is a habit for most people to think that the phrase
'buy' is closing them into something, while 'shop' is a way for them to find
out more information. The issue I am aiming to make is that you really have to
consider the wording and avoid words that have unexpected results.
Shape and Colour
It may seem
weird, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a variety of studies into the
notion of design and its affect upon a customer's perception, and essentially
one idea claims that curves are the most reliable way to go. So, if you intend
to try and optimise even further, think about making the button for your call
to action curved, rather than a rectangle.
Now, colour,
this is another area that there are a few theories on. Some people will have
you think that green is wonderful because it means 'go', but to keep away from
red because it is 'stop', or that blue is calming so it would make people more
relaxed ... In the end there really isn't any definitive evidence to suggest
one option over every other, so just choose what works best for your layout.
One thing that I will touch on though is that you should take note of the font
size and colour-- If you want your digital advertising to be most efficient in
the Geelong area, it is a smart idea to try and keep it different from the rest
of your content, but don't go too crazy.
Location
Where your call
to action is placed is quite essential to digital advertising results.
All that I mean
by this is see to it that you don't have it stashed behind-the-scenes
somewhere, or that you have way too much text that is complicating the Call to
action.
Finally it all
comes down to identifying the combination that helps you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the factors together just think basic and think about your
client.
Enhancing your
Online Sales with good CTA's.
If you intend to
improve your digital marketing strategy in Geelong or just want know more about
CTA's then feel free to call us on 1300 595 013 or visit our website:
www.InternetMarketingExpertsGeelong.com.au.
This piece is
written with a number of tips in mind, and it stems from a fair bit of trial
and error, but we would enjoy to hear some of your tips and feedback! So if you
have been battling with CTAs, have found something that works, or even know of
a colour that works for you, let us know, or want a few free tips call us on
1300 595 013.
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