Digital SEO Marketing Geelong - Facebook Ads Lessons to enhance your Impact

Digital SEO Marketing Geelong is not as simple as setting up a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I want to share with you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are a lot of things about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1-- Image v Text

This is one thing that I really had to remember when first starting off. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that that you have a nice image in your ad and your font isn't too large.

Something that I have the tendency to use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic rejection by Facebook.

Lesson # 2-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Geelong Business then you will want to set the location to Geelong. It just makes sense, right?

But what most people overlook is that they choose by default the option for "Everyone in this Location".

So I intend to explain to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Geelong will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Geelong, or perhaps just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Geelong. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to assist your business.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger target audiences virtually only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the quantity of ads you want aimed purely to 'mobile.

With any luck these few tactics and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Geelong.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Geelong on 1300 595 013 or visit, internetmarketingexpertsGeelong.com.au.