Digital SEO Marketing - The Struggle to find out what Google is actually 'not providing' you


Digital SEO Marketing is a challenging and complex area, and some of the ways that helps make it even more challenging is the way that Google is making it tougher to find information. I am not commonly one to complain about the way that Google develops - for the most part they are moving to make the SEO 'game' a more genuine a value driven sector, but some things are still exasperating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

No matter how you plan to structure your keyword research, everything starts with a particular core concept, one that you need to develop by scanning your metrics and Google Analytics.

The concept is that from this core idea and keyword, you then create a seed list of terms, expanding through interrelated terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other things to consider.

At one point, Google was willing to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to minimize the access to the data generated by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.


There are a variety of good keyword analysis tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the simplest ways to learn the real metrics for many industry areas. The main worry that is brought up by this is how it influences the small businesses in Geelong that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate data and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Geelong on1300 595 013 or visit, internetmarketingexpertsGeelong.com.au

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