INTERNET MARKETING's Pidgeon carries good news for local Geelong businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for some people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand most of the past updates just to be organized the future, and the new changes in Pidgeon herald some interesting news for local Geelong businesses.

Already we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is vital to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this particular series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came along and started attacking all the dodgy sites that are using underhanded techniques or considering to buy links-- it pushed again towards websites requiring to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made all of us count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Geelong business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Geelong store would be struggling with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many small companies were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Geelong, is now more probable to rank a local Geelong business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the best away from your business!

If you really want to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend checking out Internet Marketing Experts Geelong, call 1300 595 013 or visit at www.internetmarketingexpertsGeelong.com.au